The year 2006 has begun with a strong start for the Orlando Tourism Bureau, with a dedicated UK marketing campaign.
Targeting the mass consumer family audience, the Orlando Tourism Bureau has launched a national TV advertisement campaign showcasing the destination, which is currently on air through February. As in previous years, this has proven to be the most effective time for reaching prospective holidaymakers. In addition, the Orlando Tourism Bureau has updated its consumer literature – a comprehensive visitor guide full of advice and the latest news from the destination. Also a freestanding insert was inserted into the News Of The World and the Express earlier this month.
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